Is niche the future of news?
Much is made of the fact Generation Z is not interested in mainstream news. But the truth is,…
Superfluid: the beauty of media
When it was founded with $4million seedfunding in September 2016, Freeda Media (the brainchild of Italian media executive…
The magic of club membership
As media businesses (finally) dare to contemplate a post-pandemic world, the big question is: what next for consumer…
How B2C brands can go B2B
In 2007, The Business of Fashion (BoF) launched into a fashion B2B world still largely dominated by trade…
Bustle shows magazines how
Let’s not pretend everything in the pure-play digital garden is rosy. But among the corpses, layoffs, closures and…
Oprah steps into the future
When Hearst announced last August that it was ceasing regular print publication of the once-newsstand bestriding O, The…
Why Instagram matters
Instagram may no longer be the fastest growing social media platform for magazine-media, but arguably it’s still the…
How Hearst is going ‘US first’
As if things haven’t been torrid enough for magazine publishers, recent developments are signalling yet more interesting times…
Why Clubhouse matters…
There’s no disputing that audio has been the big media industry winner of the pandemic, but perhaps the…
Can podcasts steal women’s market?
Just as the newsletter platforms from Substack, Facebook and Twitter may represent a threat to newspapers, so magazines…