The Global Media Weekly for executives and entrepreneurs

How B2C brands can go B2B

In 2007, The Business of Fashion (BoF) launched into a fashion B2B world still largely dominated by trade journals Drapers (in the UK) and Women’s Wear Daily (in the US). Trend forecaster WGSN had re...

 

Premium content

This content is exclusive to Flashes & Flames members.

You can join our membership for £179/year. Find out more.