Sam Baker
20 posts
Country Life: thriving at 125
Media business thrives on the new. Much is made of the exciting, the up and coming, the disruptive…
17 March 2022
How to profit from NFTs
If there’s an acronym that’s been almost as hard to avoid as PCR (covid tests, if you’ve forgotten)…
24 February 2022
Can the Tortoise win?
Two weeks ago, the UK's 'partygate' scandal raged and the news media raced to out-hot-take itself on government…
10 February 2022
The rise of journo influencers
The media industry’s new year got off to a buzzy start when Ben Smith (former Editor-in-chief of Buzzfeed…
27 January 2022
Cosmo: too tired at 50?
Next week, the UK edition of Cosmopolitan magazine celebrates its 50th anniversary. In February 1972, the definitive young…
14 January 2022
‘Shelter’ media for dreamers
A whole generation is growing up with little expectation of ever owning their own home, especially in those…
19 November 2021
Has media missed Femtech?
Back in 2019, the then editor-in-chief of US Marie Claire, Anne Fulenwider announced she was joining the print-media-executive-diaspora…
5 November 2021
Substack is coming for you
About this time last year, the media industry got terribly excited about newsletters. One of the sources of…
1 October 2021
How Marie Claire was born again
When the US edition of Marie Claire quietly closed its print edition last week - just four months…
17 September 2021
Can Phuzion save print ads?
As media businesses emerge – some bruised, some dazed, some in surprisingly rude health – from the latest…
3 September 2021