Bauer
Why radio + outdoor is safe for ads
As print advertising has declined and digital, in its place ,is eaten up by the likes of Google…
Bauer buys price site
TV and publishing conglomerate Bauer Media Group is acquiring Acierto, a Spanish price comparison site for insurance. This…
Forget Oscars, here are ‘The Dinkies’
Welcome to the first ‘digital-from-ink’ awards (“The Dinkies”), to recognise the successful transformation of primarily consumer print-centric companies.…
2016 predictions: partnerships can change media
It’s a fair bet that 2016 will be the year of ever more ambitious collaborations between traditional media…
How newspapers, magazines must get radical…
Newspapers and magazines are the frontline of traditional media tormented by changing times. New and not-so-new competition has…
Magazines in crisis: 3 ways they can still win
Sales and marketing people seldom let the mask slip. So, magazine industry people can keep up the smiles…
Magazines in the headlights
The BBC’s £165m mainly-UK magazines business notched up an impressive-sounding 9% increase in profits – just as it…