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Digitalbox loads up on satire

British satirical site The Poke has been bought, for an undisclosed sum, by Digitalbox Plc, the listed UK owner of satirical website The Daily Mash, student news network The Tab and Entertainment Daily. 

The Poke, which was launched in 2002 as a fanzine distributed at the Edinburgh Festival and independent music stores, is known for producing viral videos and “handpicks the funniest content on the web to enable its users to spend time well wasted”. It was owned by a London PR company and believed to have revenue of less than £250k.

Digitalbox’s Daily Mash claims to be the UK’s leading satirical website: “Established in 2007, it quickly established a loyal readership thanks to its unique take on news, politics, sport, arts & entertainment, lifestyle issues and more.” 80% of the brand’s 25-44 year-old audience is in the UK. Its successful spin-off TV show, The Mash Report airs on the free-to-air BBC2 TV channel.