The Burda UK subsidiary Immediate Media is to launch a suite of products under the banner of “The Recommended” which will inform buyers’ online shopping decisions. The initial verticals – covering the ‘best and worst buys’ sourced from 50 expert influencers – will be: pets, fitness, household, and cosmetics,
Immediate is the UK’s second largest magazine-centric media company with a print and digital portfolio that includes the country’s largest programme listings weekly, Radio Times, and the leading food brand BBC Good Food. It also publishes BBC Top Gear Magazine and BBC Gardeners World. It has a disportionately large subscriptions base, some 1m people, and claims to “engage” 75m global consumers across its platforms each month.