WebMD Health Corp, itself owned by Internet Brands, has bought the UK healthcare information provider MGP. The company predominantly serves UK healthcare professionals within the National Health Service. MGP is complementary to WebMDs main brand Medscape which has an audience of 5m doctors, 80% are outside the US. MGP’s content is centred around clinical best practice guidelines and was last year named PPA Independent Publishing Company of the Year by the UK Professional Publishers Association. Terms not disclosed.
WebMD buys UK content
