In the, UK free to air, public service TV broadcaster Channel 4 and the Chinese short form video sharing app TikTok are to collaborate with new Channel4 and E4 launches on the platform. They will supply exclusive content from some of the broadcaster’s most popular content and popular content clips from a broad range of TV shows. There will also be original educational material supplied to #LearnonTikTok from the 4Studio unit of Channel 4. The move comes as part of the company’s Future4 strategy which aims to access high growth channels to market and commercial success. There are 17m regular TikTok users in the UK with a further 100m + in the US.
UK TV tie-up with TikTok
