Jasper Jackson
77 posts
Why LinkedIn is media-friendly
For media organisations, LinkedIn has sometimes seemed like the runt of the social media litter. Even as one…
9 November 2023
The right (and wrong) way for AI and news
US news startup The Messenger has been making waves since it launched in May, but not for all…
13 October 2023
Getting people to pay for news…
How to get people to pay for online news remains the biggest challenge – in many cases an…
29 September 2023
Is TikTok the future of news?
Survey data is one of the few ways we have of getting an overview of how audiences interact…
14 September 2023
Revisiting Gutenberg…
We tend to think of technological change as broadly linear. Someone does something in one way, until someone…
1 September 2023
How to really meet audience needs…
In my more than a decade covering the media industry, it has always shocked me how little attention…
17 August 2023
Table-top games are booming…
Tabletop gaming is booming. The world of dice, cards, miniature wargames and tile-based games, most often wrapped up…
3 August 2023
The little task of ‘selling’ news to youth…
Handwringing about whether younger generations will pay for – or even care about – news, has been going…
13 July 2023
PetsRadar makes its mark
Pets are big business. There are around 77mn dogs in the US and 58mn cats. The US pet…
29 June 2023
Philly: how non-profit metro news may work
The Philadelphia Inquirer’s journey from one of the biggest-selling metro dailies in the US to a beacon for…
15 June 2023