NY-quoted United Health Group and US-based digital media company Red Ventures have created a new JV, RVO Health. United Health has put in its Optum Health assets and cash along with Red Ventures’ healthcare portfolio including RV Health. Healthline.com, MedicalNewsToday.com and Greatist.com. RV Health has a combined 100m visits per month with these users now able to become more engaged with the Optum health tools and e-commerce, for example in purchasing vitamins or sourcing prescriptions. Separately, United Health is also acquiring a home health and hospice company in the US, LHC Group.
United Health and Red Ventures JV
