A private equity consortium including Elliott Management and Brookfield Asset Management is closing in on a deal worth $15bn to buy Neilsen, the TV ratings service. The deal depends on banks’ continuing desire to provide finance in increasingly uncertain markets. It also assumes a continuing market for TV advertising measurement services in the face of competition from streamers. Elliott has had a stake in Neilson since 2018 and earlier approaches from private equity have been declined by Neilsen. The current offer values the company at a 60% premium to its previous share price.
$15bn bid for Nielsen
