Amazon has launched a limited-access beta version of Amp, a free app that helps users DJ their own live radio shows. Creators can work from a catalogue of millions of licensed songs from Universal, Sony, Warner, and countless independents. Users must use a free Amazon account to access Amp, and creators can accept “call ins” from their listeners, similar to a radio DJ.
The app is Amazon’s answer to the rise of social audio products such as Twitter Spaces and Clubhouse, but it’s focused on music, rather than converation. Social audio exploded during the pandemic, and Facebook and Spotify have both launched “social audio” services.
For now, there’s a waitlist to use Amp, and Amazon is reportedly still working out how creators could earn money on the app. Start thinking.
