Informa Plc has made an investment in Totem, a London-based event tech startup founded last year. The company has a portfolio of products for events. It has already collaborated with Informa Connect on ConnectMe which enhances visitor ability to connect and learn within events. Totem’s product offer includes a hybrid events platform, a broadcast service for virtual events, video capability and a scientific and pharmaceutical specific online platform. Informa also announced the acquisition of Netline, an operator of B2B digital lead generation and content syndication services. The 28-year-old service covers 300 business sectors and generates a claimed 700,000 leads each month. Terms not disclosed.
Informa event tech deal
