Canadian company Liquid Media, a content production studio, is acquiring Filmocracy, a brand operated by Filmdab, which streams, promotes and reviews independent films. Terms of the earnout and equity not disclosed.
Liquid Media creates content across film, TV, gaming and virtual reality. Filmocracy encourages users to review films which generate benefits to the users which can be used at virtual film festivals ad may be hosted by Filmocracy.
The pandemic has moved film festivals online and, consequently, expanded their reach so a hybrid model is expected to develop post-pandemic. The Filmocracy platform allows pre-release metrics to be gathered and assessed – providing useful data for cinema operators and streaming companies.