The New York Times (NYT) is reportedly seeking to buy The Athletic. The Athletic’s most recent fundraise in 2020 valued the business at $500m. The business achieved revenues of $80m last year and is thought to have 1.2m subscribers. The NYT has 8m subscribers and is aiming to reach 10m. The acquisition would boost the NYT’s sports coverage and enable it to sell sports-only digital subscriptions, as it has successfully in areas such as cookery and crosswords.
NY Times ‘to buy The Athletic’
