Media Fortune Fame & Folly

Clearlink buys Penny Hoarder

US quoted Sykes Enterprises, via its subsidiary Clearlink, has bought Taylor Media, owner of the Penny Hoarder, for $102.5m (2 x revenue). The Penny Hoarder is a US based personal finance website with a claimed 14m monthly users, with a predominantly youthful demographic. The company was founded 10 years ago by Kyle Taylor and reached $50m in revenue in the year to Sept 20. Clearlink acts as a digital marketing partner to major US companies in home services and insurance and now expands its remit into financial services.