Reddit is buying Dubsmash, a fellow short-form video sharing site. Dubsmash will retain its own brand identity but its video creation tools will be integrated into Reddit.
Reddit has 52m active users daily while Dubsmash gets 1bn monthly views across a diverse user base – which may help Reddit overcome accusations of bias. The site competes with video sharing giant TikTok which has had to face regulatory hurdles in some markets, especially the US.
Dubsmash has raised $20m from investors. TechCrunch says: “While many of TikTok’s highest-profile stars are white, Dubsmash is known for its large communities of Black and Latinx content creators”. Terms not disclosed.
