iMedia, of Malaysia, has bought 90% of Beautiful Nara, a Malay language website in what is the company’s fourth deal in three months.
Launched in 2013, Beautiful Nara covers entertainment, lifestyle, fashion and travel with 1m monthly visitors to its site. Other brands the company has acquired include: Ittify (social influencer site), OhMedia (social news site) and Goody 25(Chinese language social media site). Combined with Beautiful Nara, it gives iMedia a claimed audience of over 13m Malaysian people.
Terms not disclosed.
