The Italian Exhibition Group (IEG) is buying HBG Events, of the United Arab Emirates, for €0.9m plus an earnout linked to the next two shows. HBG, which earned revenues of €1.5m in 2019, has organised the Dubai Muscle Show and Dubai Active, co-located events, since 2016. They are next scheduled to run in January 2021.
The shows will join IEG’s Wellness portfolio.
IEG is an established trade show organiser across Italy with a portfolio of 48 shows and almost 200 conferences, and is now seeking expansion through international acquisitions.
In 2018-19, the company made net profits of €12.6m on revenues of €179m. Its parent company operates venues in Rimini and Vincenza, but IEG also organises events in Milan and Arezzo.
