It’s a frightening time for people and companies everywhere. The Coronavirus crisis has also prompted high levels of community engagement and booming audiences for streaming, broadcast and all things digital.
New alliances, friends and partners
A large number of people are confined to their homes. Media and information companies, large and small, might seek to be:
- The providers of comprehensive and dependable information, entertainment and education for B2C or B2B audiences
- Advocates for (and practical supporters of) their customers on the wider public stage
- Creators of forums and networks to help audiences cope with the pressures and restrictions imposed on them
Companies should collaborate and form alliances with competitors and counterparts throughout the world. We are, quite literally, all in this together. It can be an opportunity to build new relationships in a media marketplace that may never be quite the same again.
Please let me know about your crisis-time initiatives. Flashes & Flames can be your sounding board.