B2C digital. Springer has sold its 78.4% stake in the 19-year-old Paris-based digital media group Aufeminin which operates in 21 countries with brands including Netmums and Womenology. The €291.5m price paid by the French TV channel TF1 is reported to correspond to 15 x the 2017 EBITDA profit. Axel Springer said it sold the stake because the company had moved away from its own core areas of content and classifieds. But, maybe, that’s just code for feeling compelled to accept a very good price that can be invested in Springer’s fast-growing digital classifieds which now account for some 65% of its EBITDA profit.
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Axel Springer sells Aufeminin to TF1 for €290m
