LinkedIn is trialling a podcast network that features in-house shows from the LinkedIn News team as well as with industry figures. The shows are geared toward a professional audience, focusing on: understanding tech, managing mental health and explaining the hiring process. Reid Hoffman, the co-founder and executive chair of LinkedIn, will co-host a podcast about personal entrepreneurship called The Start-Up of You that will premiere this spring.
The LinkedIn Podcast Network is a pilot and builds on the success of Hello Monday, a podcast produced by LinkedIn News in which host Jessi Hempel discussed the evolving nature of work. The shows are ads-supported and the initial sponsor is Verizon. The shows will be available on LinkedIn, Apple Podcasts, Spotify and other podcast platforms.
