Esther Kezia Thorpe
40 posts
‘An existential moment’: Highlights from FIPP 2025
More than 500 media and publishing professionals have gathered this week in the beautiful Círculo de Bellas Artes,…
23 October 2025
Podcast: Immediate’s Sean Cornwell on making the most of AI
“I’m a big believer that, with all this change (AI), you cannot succeed by being top-down,” says Sean…
8 October 2025
Masterclass line-up for the AI Forum
As part of The Definitive AI Forum for Media, Information & Events, in London on Tuesday 25 November,…
25 September 2025
Podcast: Why UK’s Reach turned to Substack
Editor’s note: This MediaVoices podcast was recorded in June, and the piece written-up and scheduled before Reach Plc…
9 September 2025
Podcast: How app features build relationships
Apps can be a powerful retention tool for subscription publishers. If they want readers to come back regularly,…
28 August 2025
Strategies for pop-up newsletters…and next steps
The Times and National World share their tips for creating and executing successful limited run newsletters. They also outline their strategies for nurturing hard-won subscribers once the series have ended.
14 August 2025
Audio: Why FT app is best for retention
“Subscribers that are only or primarily on the app are 37% less likely to cancel than non-app users,”…
7 August 2025
“Newsletters can always find new big voices”
Last week, 450 people packed into the London venue of The Publisher Summits and Awards, produced by MediaVoices.…
19 June 2025
How events are changing – fast
At Monetising B2B in London this week, a number of the sessions focused on events and variously featured…
23 May 2025