Apple acquires Platoon music platform

Music. Apple has purchased Platoon, a company that helps independent artists fund, distribute and market their content using analytics to source talent, and figure out the best way to target and market content. London-based Platoon was founded in 2016 and has 12 full time employees. Transaction terms were not disclosed. TechCrunch’s comment ahead of the the deal is interesting: “Spotify has made some significant  moves to by-pass record labels and work directly with artists, and there are signs that Apple could be eyeing up a similar approach to get a bigger share of original content.”