The Global Media Business Weekly

MTV buys Tahoe music festival

Events. MTV is expanding its live events in the US by acquiring the SnowGlobe Music Festival. The three-day New Year’s Eve festival takes place in South Lake Tahoe, California. This year’s lineup includes Above & Beyond, Diplo, Eric Prydz, Rezz and RL Grime headlining among more than 40 artists. SnowGlobe will also showcase extreme winter sports demonstrations. Terms were not disclosed.