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Zalando buys Highsnobiety

European online fashion retailer Zalando has bought the streetwear and luxury fashion website Highsnobiety after it was touted for sale at the end of last year. The company had raised $8.5m in start up funding since it was established in 2005 and claimed a turnover of $60m with online fashion benefitting from the cancellation of live runway shows through the pandemic. Zalando expects the deal to speed up its move into e-commerce while Highsnobiety will reportedly retain its brand and editorial “autonomy”.