Media Fortune Fame & Folly

Endeavor IPO – finally

The entertainment agency-turned-content-media-company Endeavor achieved a successful IPO on Wednesday after several previous pulled attempts. Shares were launched at $24 each and the public listing, complemented by a private share sale, raised $1.9bn with the company being valued at $10bn overall. The company achieved revenue of ¬£3.5bn in 2020 but the pandemic has hit live events and film production, resulting in losses of $625m. The company will use some of the funds to buy the remaining equity in martial arts brand UFC which it streams through Disney.