North Equity, New York-based VC company, has acquired Domino from its parent Multiply Media to add to its Acton Media company. Domino operates as a domestic interiors media brand and joins other home and lifestyle interests within Acton including SAVEUR (culinary interest) and BobVila.com (DIY advice).
Domino was founded in 2005 initially as a Condé Nast print title, was relaunched as Domino Media Group in 2013 and was subsequently acquired by Multiply in 2018. The company provides a platform for users to explore interior design with home tours, tutorials and shopping guides. New owner North Equity has been acquisitive in recent years and now owns 15 online media brands including Popular Photography, Better You and Outdoor Life. Terms not disclosed.
