Media Fortune Fame & Folly

Amazon buys Wandery podcasts

Amazon Music, which entered the podcast market last September, is to supplement its offer through the acquisition of podcast company Wandery for a sum thought to be around $300m.

Wandery was founded by Hernán López and hosts popular content including Business Wars, The Shrink Next Door and Dirty John, attracting a claimed 20m monthly uniques. López, previously with Fox, claims to have applied Hollywood production values to the podcast world. There is strong interest in the high-growth podcast market as video streaming companies try to distinguish themselves in a competitive streaming environment, while avoiding the complexity of book and film licensing deals.