Used car buying site Vroom, of the US, is acquiring CarStory as part of its acquisition of Vast Holdings. The consideration is a total of $120m in a 60/40 mix of cash and shares. CarStory assesses 7m daily listings and 18m monthly visitors providing predictive analysis and online services for car dealers and other parties, helping to enhance stock turn and profitability for its clients and now for Vroom. The deal reflects the modernising of used car sales as big data finally pervades a traditional vertical.
Vroom buys CarStory
