The annual Media Futures Survey has, for 11 years, tracked the long-term trends of UK media companies across a wide range of metrics. This year, the survey (conducted by consultant Wessenden Marketing, in association with Flashes & Flames, Folio, and InPublishing) has been substantially expanded to cover the views, forecasts and insights of more than 300 CEOs and senior executives across Europe and the US.
The topline findings include the widely-held forecast of a strong ‘post-pandemic’ recovery for 2021, but not back to 2019 levels for most media until 2022.
Wessenden managing director Jim Bilton says: “At one extreme, many companies have gone through much of their restructuring pain. At the other, many companies, including some digital-only businesses are just holding on by their fingertips and need to make radical changes to their fragile business models.”
Next week, Flashes & Flames will publish a full analysis of the views and forecasts of media, information and events companies featured in Media Futures International 2020.
