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WebMD buys Aptus Health

WebMD Health Corp, part of Internet Brands, is to buy Aptus Health, a company which offers digital information to companies in the health and life sciences sectors.

The deal includes Univadis the information/education platform which delivers news, research updates and conference information to 4m healthcare professionals globally; also the brands EngagedMedia, a mobile messaging platform for patients, and Tomorrow Networks.

WebMD was acquired by Internet Brands’ parent KKR for $2.8bn in 2017. The company’s key brands include: WebMD Health, Medscape and MedicineNet. 

WebMD