E-sports platform BoomTV has acquired the American Video Game League (AVGL) a producer of college level e-sports tournaments and events, content and community.
Boom TV produces a twice-weekly series Code Red which claims to reach 5m monthly users with further reach via Twitch and You Tube and has also started to run gaming events. The BoomTV technology allows communities to access virtual e-sports with technology tools to track scores, stream and create events.
The deal gives BoomTV further depth in the college e-sports through live events and campus initiatives. Both are small companies: Boom has 23 employees while AVGL has just four. The National Collegiate Athletic Association (NCAA) has recently advised that it will not oversee college e-sports, leaving the door open for commercial companies to dominate the space. Terms of the deal were not disclosed.
Over 40,000 influencers are said to use BoomTV to engage individual and e-sports communities. Their aim is to enable players to produce e-sports content and esports events. Millions of viewers have watched e-sports competitions hosted by the AVGL, some of which have included over 1,000 colleges and tens of thousands of event attendees.
AVGL and BoomTV recently collaborated on a ranking system for its collegiate Call of Duty players. In August, BoomTV hosted a $10,000 Blackout tournament where the top collegiate players were ranked on a dedicated leaderboard, competing for a share of the prize pool.