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US actor buys Hispanic productions

Sound & Vision. US actor John Leguizamo’s independent Latino media and entertainment company is growing again. NGL Collective, which he co-founded with David Chitel, is acquiring the 10-year-old Hispanicize Media Group (HMG) for an undisclosed sum. The deal includes: Hispanic Kitchen, which offers Latino cooking content to over 1.7m followers, and Latina Moms, a lifestyle, beauty and destination. NGL is also acquiring HMG’s proprietary AI technology which can scour the social media and target Latinos for the delivery of branded social native content. This will give NGL, which produces digital video content and marketing for bilingual US Latinos, an additional edge when offering its services to brands and advertisers.

NGL Collective