Magazines. Bustle Digital Group, founded in 2013 by Bryan Goldberg and targeted at modern women claiming a combined readership of 80m, has bought The Outline, a tech and culture website launched two years ago by Josh Topolsky, attracted by the company’s proprietary custom publishing platform. The Outline was rumoured to be valued at $21m in early 2018 following fund raising series but ad revenues failed to materialise in scale (an experience shared by its digital peers Vice Media, BuzzFeed and Mashable) resulting in staff cuts. All remaining 11 staff will transfer to Bustle. Topolsky still intends to launch a tech site The Input later in 2019.
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Bustle buys The Outline
