B2B information. WebMD Health Corp (owned by Internet Brands) has acquired New York-based, 50-year-old Jobson Healthcare Information, a provider of professional healthcare media whose print and digital brands include MD/alert, Pharm/alert, US Pharmacist, 20/20 Magazine, Review of Optometry, and Review of Ophthalmology. No financial terms were disclosed. The California-based Internet Brands (owned by investors KKR and Temasek) is an interesting B2C and B2B digital media-software company primarily focused on four verticals: health (Officite, DemandForce), automotive (Autodata, CarsDirect), legal (Nolo, Avvo) and travel (Fodor’s, WikiTravel, CruiseMates). But it also has a long-ish tail of digital brands outside this neat profile. Its consumer sites claim more than 250m users. The company was founded in 1998 as CarsDirect. com. It IPOd as Internet Brands in 2005, was acquired by Hellman & Friedman for $640m in 2010 and sold to KKR four years later for more than $1bn. It now employs some 5,000 people in 30 locations worldwide.
Uncategorised
Internet Brands bulks up its healthcare
