Broadcast-streaming. Pandora, the largest US audio streaming service, has completed its acquisition of AdsWhizz, first announced in March. AdsWhizz’s ad technology products are capable of things like dynamic ad insertion, advanced programmatic platforms, and ad campaign monitoring tools. Last year, the 18-year-old Pandora revealed that 56m of its 81m active users subscribe to the Today’s Country internet radio station and that country music accounted for more than 1.7bn listening hours on the platform in 2016.
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Pandora completes $145m adtech deal
