Sanoma sells Dutch mag for 8 x EBITDA

Magazines. Sanoma is selling Mood for Magazines (MfM), publisher of personality magazine Linda, to Linda de Mol, its founder and minority shareholder. In 2018, MfM has revenues of €27m and EBITDA of €6m. Sanoma’s 86% share is being acquired for the equivalent of 7.9 x EBITDA – valuing the company at €47m. It has 53 employees.