Reed Expo forms JV in Shanghai

Exhibitions. Reed Exhibitions has formed a new joint venture company, Reed Exhibitions Hengjin, with Shanghai Forever Exhibition. The company will manage the Automotive Manufacturing Technology & Material Show, China’s leading automotive engineering trade show, as well as the co-located Assembly & Handling Technology Exhibition. In 2018, the two events together were 100,000 gross sq m and hosted more than 77,000 professional trade visitors, exceeding 2017 visitors by 12%. Reed Exhibitions Hengjin will also organise a series of related conferences and seminars across China throughout the year.  Michael Cheng, President of Reed Exhibitions China said: “The automotive manufacturing industry is a core pillar of China’s economy, contributing 11% of China’s total GDP. This new venture enables Reed Exhibitions to expand further and establish a strong foothold in this market.” The next edition of the annual event will be held 3-6 July 2019 at the Shanghai New International Expo Centre.