The Global Media Business Weekly

Propagate acquires Electus and Artists First

Broadcast-streaming. Propagate, the production house headed by Howard Owens and Ben Silverman, has acquired Electus and taken a majority interest in Artists First. Electus is the producer and distributor of series including NBC’s “Running Wild with Bear Grylls,” ABC’s “The Toy Box,” the CW’s “Jane the Virgin,” and Discovery’s “Darkness”, along with production companies Big Breakfast (“Adam Ruins Everything”) and Notional, producer of Food Network’s “Chopped” franchise. The price paid for Electus was rumoured to be around $35m. Electus had bought the interest in Artists Direct (formerly Principato-Young Entertainment) in 2017.