Magazines. UniLad has been bought by its rival LADBible after tax debts of £1.5m forced it into administration. The two British online companies are the biggest publishers on Facebook, thanks to their viral videos and keen understanding of how to game the social network’s algorithm. But despite their global scale, the companies’ combined annual revenue is about £25m. LADbible had revenue of £15.3m and pre-tax profit of £3.7m in 2017. The profit was almost double that of 2016. Founded in 2012, LADbible Group said it was “redefining entertainment and breaking news for a social generation. Using all major platforms, we’ve rapidly risen to become one of the web’s most prominent social video publishers.” LADbible said the acquisition of UniLad “makes us the largest social video publisher ever” with more than 120m followers. “In August alone, our combined videos were viewed 4.5bn times. We believe that the UniLad Group brands complement our existing offering and we can promise our audience more of the stuff they love from all the brands in the new LADbible Group family.”
LADbible buys rival
