B2C digital. 91mobiles, India’s leading gadget research website, has acquired a majority stake in Pricebaba, a consumer electronics price comparison site. Pricebaba claims to serve around 5 million monthly users. With this acquisition, the Gurugram-based 91mobiles will now operate three websites in the gadgets vertical including 91mobiles.com, tech lifestyle portal KillerFeatures.com and Pricebaba.com, with a claimed combined total reach of 30m visits per month. Transaction terms not disclosed.
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91mobiles acquires Pricebaba
