Consumer and B2B media companies everywhere are getting into live events as a way of leveraging their audiences and advertisers and capitalising on what has, so far, been undisrupted growth. New Media Investment Group (NMI), one of the largest US local publishers, has acquired the four-year-old Rugged Events Holding for $10.4m. It owns the Rugged Maniac Obstacle Race series and more than 90 endurance events across North America. The company will become part of New Media’s events company, GateHouse Live which already has revenue of $20m and now hosts over 460 events with 650,000 annual attendees. NMI publishes 145 daily publications in the US reaching over 23m people on a weekly basis.
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US regionals push into events
