Magazines. Penske Media Corporation has made an undisclosed strategic investment in BuzzAngle Music. Founded in 2013, and launched in 2016 by Border City Media founder Jim Lidestri, BuzzAngle provides a music analytics service that incorporates daily sales, streaming and airplay activity of albums, songs and artists for deeper analysis of music consumption and related trends. Penske Media plans to leverage some of its key brands, including Rolling Stone, Variety, Deadline and IndieWire, to expand exposure of the BuzzAngle charts and compete directly against Billboard.
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Penske invests in BuzzAngle music analytics
