Broadcast-streaming. While US media companies are lining up to bid for the platforms and production portfolios that will help compete with the runaway Netflix, Sony is looking to sell-out of its Crackle free, ads-supported streaming network which it acquired for $65m in 2006 when the platform was known as Grouper. There’s plenty of hype about the claimed potential of Crackle, the 100m downloads of its app and its audience in 20 countries. But anything that Sony can’t make work in streaming seems unlikely to be a must-have for rival media groups does it?
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Sony to sell stake in Crackle streaming
