Advertising. Martin Sorrell’s post-WPP fightback vehicle S4 Capital has acquired the Netherlands-based global digital agency MediaMonks. It revenues of c€110m and operates through 11 offices in 10 countries. The combined group has over 750 people and clients including Adidas, Amazon, GE, Google, Hyundai, JAB, Johnson & Johnson, Netflix, 3G and Weber. At 15x prospective earnings, this is a rich cash-shares price, presumably made more digestible by that fact that Sorrell beat WPP in the auction. What’s next in Sorrell’s campaign to build a post-digital, different kind of marketing services group?
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Sorrell in €300m MediaMonks deal
