B2C Digital. Boston-based adtech company BuySellAds has bought the assets of the content aggregator Digg, once seen as a direct competitor to Reddit. Founded in 2004, Digg had amassed 30m monthly uniques within five years when it reportedly rejected a $200m offer from Google. By 2012, traffic had slumped to 1.5m and the business was sold for a mere $500k. Now, it has been bought, for a nominal sum, by BuySellAds, a 10-year-old company which builds advertising technology used by more than 1,200 independent publishers around the world.
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BuySellAds acquires ex high-flier Digg
