Nasdaq quoted casino and racetrack owner Penn National Gaming is to buy Canadian company theScore, a digital sports media and betting company for $2bn consideration in cash and shares. The deal has been approved by shareholders and is expected to close in early 2022.
theScore, founded in 2012, is a popular sports app across North America and the combined company will offer mobile sports betting with personalised sports and entertainment content and real time sports scores. The two companies have collaborated since 2019 and combining their efforts will enable growth within Canada, to develop technology in-house, and to expand into new vertical markets including esports.
