MediaVoices has produced a sparky new report “Inside the Print Revival”, looking at why print magazines are making headlines again – from mainstream news outlets to the specialised business press – long after their predicted demise.
The 60pp+ report by Peter Houston, is available in print and digitally and spotlights the trends driving the print resurgence, from collectibility to digital disillusionment. It also lays out what the modern market for print magazines really looks like including: Why the print revival is happening now; How today’s magazine market is different; and 10 arguments “to convince your boss” to invest in print.
It includes case studies designed to show how magazine launches and relaunches are positioning for success – and how “established magazines are evolving to meet new reader imperatives and growing to make the most of increased interest in printed publications”.
MediaVoices’ co-founder Houston, who has been a tireless advocate for print magazines at conferences (and in print) in recent years, says: “No, print is not dead, and it isn’t just just surviving – it’s thriving, adapting to fit growing audience demand for premium products that deliver curated, collectible experiences in direct contrast to digital’s endless scroll.”
Arguably, the strongest point he makes is that this is no vinyl-like revival but that print magazines have never really gone away as a popular, practical and enduringly profitable medium. The reduced frequency of some of the world’s best known magazines might just accelerate the premium status of print to complement digital not be replaced by it.
For a free download of the report – or to buy a print copy – please click here. It will get you thinking.
Flashes & Flames®, Monetising B2B, and MediaVoices are part of Flashes & Flames Media Ltd.
