The US-based Vice Media is reportedly set to be acquired by Antenna Group, of Greece. In 2017, Vice had a $5.7bn valuation and investors including News Corp, WPP and Universal Media.
The New York Times reported: “A deal with Antenna would close a chapter for Vice, which began its life in the 1990s as an edgy magazine based in Montreal, Canada. Over the last two decades, Vice and its co-founder Shane Smith persuaded blue-chip advertisers and investors to join Vice’s quest to become an international media company with ambitions to take on established players in publishing and entertainment.” One of those backers was Antenna Group, that in 2014 started a joint venture with Vice in Greece.
